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I'm an interior and architectural designer based in north London.

 

My speciality is turning tricky and/or small spaces into something really special – by adopting unique, creative, and innovative solutions ...and sometimes by dogged determination and sheer perseverance.  Each new project is a challenge to make every square inch work as hard as it can – both in terms of form and function.

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I play a very hands-on role throughout the design and build process. If I can build it myself – with my own hands (although sometimes with a little help) – then I often will.

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Winner of 2020 SBID International Design Excellence Award

 

(for “Woodside Loft” in “Residential, Budget up to £50k” category)

 

These awards are a pretty big deal on the global design scene.  Big-time international agencies compete on this stage. Think Zaha Hadid Architects and you’ll have the top-end covered.

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Not only did we* get an award, but also a rather charming special mention from the SBID’s then President:

 

“I am so moved by this creative revision of what normally would be an awkward space transforming it into a hip yet zen sculpture for living. Bravo!”

 

(Tom Marquardt, SBID President, posting on SBID’s official Facebook page)

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Thank you, Tom! :-)

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* For the sake of the awards, I asked my good friend Liana Braune (of Zaffera London) to help dressing up the loft for its photo shoot. Credit also to Chris Horwood for taking some great pics.

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Rob Roncarati

I have a degree from the LSE and, for years, I’ve run design-related market research agencies (both in the UK and the US).  But I am a designer at heart.  It’s in my DNA.  So now, rather than evaluating and guiding other people’s designs, I’m creating (and often building) my own.

 

Finding solutions to design challenges is something that I really enjoy.

 

Good aesthetics and good design should be important to everyone.  Seeing these and interacting with these makes the world a better place.

 

When it’s a design you'll have to live with, going the extra mile is nearly always worthwhile.  The payoff comes every time you interact with it ...over and over again …even if you don’t notice it at the time.

 

Good design makes you feel good.

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